Google’s guidelines · reviewed September 2026

Built to Google’s guidelines. Kept up with every change.

Every SaySites website follows Google’s published guidelines to the letter, and they’re checked on every page before it goes live. When Google changes a guideline, we update the platform once and every site gets it the same day.

Why it matters

One platform, updated for everyone.

Most small business sites are a theme plus a pile of plugins, each updated separately, if at all. When Google changes how it ranks pages, those sites fall behind one by one.

No plugins to fall behind

SaySites sites are rendered by one platform. Improve the code or a check once, and every site has it immediately. There’s nothing for owners to install or update.

Checked before anything goes live

Speed, headings, titles, image descriptions, structured data and originality are checked on every page, every time it changes.

Honest by design

No tricks that work until the next update. We don’t chase loopholes; we build what Google says it rewards: fast, accurate, original pages written for people.

What every site follows

Google’s guidelines, and how SaySites meets each one.

Each is Google’s own published guidance, linked so you can read it yourself.

  1. 01

    Google Search Essentials

    Every page can be crawled and indexed: clean HTML, one clear main heading, a sitemap, robots.txt and canonical addresses on every site.

    Google Search Essentials ↗

  2. 02

    Spam policies

    Keyword stuffing and near-copy “doorway” pages can’t be published. Sofie never invents facts, results or reviews, and won’t add hidden text or link schemes.

    Spam policies for Google web search ↗

  3. 03

    Helpful, people-first content

    The originality check keeps template and thin pages out of Google until they’re written in the owner’s own words, and flags stock filler phrases.

    Creating helpful, reliable, people-first content ↗

  4. 04

    Page experience and Core Web Vitals

    Every page must pass a 95+ speed check before it can go live, is built for phones first, and loads no third-party scripts.

    Core Web Vitals and Google Search results ↗

  5. 05

    Structured data

    Each business is described with the right schema.org type (LegalService, Plumber, Dentist…), plus its address, hours, FAQs and breadcrumbs, and only with facts shown on the page.

    General structured data guidelines ↗

  6. 06

    Title links and snippets

    Every page has a unique title sized to fit Google’s results and a description written for people, checked before publishing.

    Influencing your title links ↗

  7. 07

    Images

    Every image needs a description (alt text), is resized for speed and served in modern formats.

    Google image SEO best practices ↗

  8. 08

    Reviews

    Review requests go to every customer, with nothing offered in return. Testimonials on a site are only real quotes, word for word.

    Google Maps user-contributed content policy ↗

Nobody can promise a ranking, and anyone who does isn’t being straight with you. What we can promise is that your site follows Google’s published guidelines, and that when they change, your site changes with them.

See your site rebuilt to these standards